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Director - F1 Partnership Sales

United States


Business Unit


Reporting To

United States


Commercial Partnerships

SVP Americas


  • Develop a comprehensive understanding of the sports industry to identify commercial prospects and develop a robust pipeline of partnership prospects in line with Talisman's sales strategy.

  • Plan and work towards the achievement of individual sales targets as set by the SVP Americas.

  • Support the development and growth of the partnerships team to generate revenue from the F1 and wider sporting sector.

  • Work closely with the Global Sales Team to ensure consistency of messaging, asset construction, pricing, prospect approach/planning.

  • Develop sales presentations, ideate, and negotiate partnership agreements with partners that maximize revenue and profitability for Talisman and its right-holder partners.

  • Take a creative approach to sales and maintain a dogged determination throughout the sales cycle.

  • Develop and maintain excellent relationships across the sports marketing industry, including but not limited to: rights holders, talent, brands, sports marketing agencies, advertising agencies, media, and PR companies.

  • Maintain an excellent understanding of and working relationships with contracted rights holders to be aware of key asset availability and requirements.

  • Support in the development of world-class sales materials with our creative and design team and take responsibility for the design and building of insight documentation required by engaged brands/partners.


Do you have a passion for F1? Well, this is arguably one of the best commercial/sales roles on the market currently. Get ready to work with some of the best stakeholders in Motorsports (teams, drivers & the league) as you secure ground-breaking partnerships in the fastest growing sport in the world. Pack your bags and get ready for the paddock!

Talisman is looking for a highly motivated Director of F1 Partnership Sales to join our dynamic team. As a passionate sports enthusiast, you will leverage your exceptional relationship-building skills to drive the acquisition of regional, pan-regional, and global partners across our portfolio of F1 partnerships. Reporting to the SVP - Americas, you will play a critical role in achieving our business goals and exceeding sales targets - cementing our position as one of the best and most exciting agencies in F1 today.

This position requires a results-driven individual with a proven track record of building strong relationships across brands and sports properties.


Bachelor's degree or above, or more than 3 years of commercial partnership sales experience in sports/entertainment.

  • Proven track record representing premium rights holders to deliver closed revenue with a demonstrable deal sheet of secured partnerships and revenues.

  • Diversified experience and understanding across the complex nature of the sports industry.

  • Excellent business negotiation and customer relationship management skills.

  • Excellent communication, coordination, and project management skills to mobilize all aspects of the organization's resources.

  • Strong team ethic and collaborative nature to support the growth and development of Talisman as the business scales up from its start-up roots.

  • Competent in standard Microsoft & Google Programs (Excel, PowerPoint, Google Sheets, etc.).

  • Experience of using and managing CRM systems to record data and develop pipeline reporting.

  • All applicants must have an existing right to work in the United States of America.

  • Must be willing to travel to Grand Prix races and other F1 related events within North America and selected global locations.

  • Must be willing to travel to work occasional weekends, especially during GPs and other sporting events.

About Talisman

Talisman is an award-winning sales and marketing agency specializing in connecting top-tier brands with world-class rights holders in sports, gaming, and Web3. Our data-driven approach and relentless innovation make us a leading force in the industry, engaging with an always-on mandate.

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