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THE ATTENTION ECONOMY

TALISMAN BUILDS GLOBAL PARTNERSHIPS,
CULTURAL RELEVANCE, AND COMMERCIAL GROWTH.

Talisman is helping brands and rightsholders navigate the evolving intersection of sport, entertainment, technology, and culture.

We create partnerships, experiences, and growth strategies designed for the modern attention economy, connecting commercial ambition with cultural relevance.

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THE ATTENTION ECONOMY

WE ARE ENGINEERING

THE FUTURE OF AUTHENTICITY.

WE ARE ENGINEERING The Future of Attention.

PARTNERSHIPS

Strategic partnerships engineered to drive commercial growth, market access, and cultural relevance across global sport and entertainment.

ACTIVATION

Experiences, campaigns, and fan engagement platforms designed for the modern attention economy.

VENTURES

Connecting capital to the next generation of opportunities shaping sport, entertainment, fandom, and culture.

ADVISORY

Strategic intelligence & commercial advisory for brands, investors, governments, & rightsholders navigating the evolving business of sport.

OUR WORK

CREATING CULTURAL Moments

THAT LIVE FOREVER.

Roborock × Real Madrid

Provided strategic and commercial advisory support for Roborock’s multi-year global partnership with Real Madrid, spanning digital, content, brand storytelling, and premium hospitality.

Free Fire × McLaren Racing

Created and delivered global gaming and motorsport activations, including live fan experiences and original documentary production.

ABBYY × Arsenal Women

Negotiated ABBYY’s partnership with Arsenal Women focused on women’s football, technology, and community engagement.

dashmoto × Williams Racing

Structured and secured a product led partnership between dashmoto and Williams Racing centered around engineering, mobility, and innovation.

ALLĒ (Allergan Aesthetics) × Formula 1

Developed and executed premium Formula 1 digital activations around key Grand Prix moments to elevate Botox brand visibility.

TUMI × McLaren Racing

Conceptualized and executed experiential retail activations across APAC to bring the TUMI × McLaren partnership to life.

BetterHelp × Tom Brady

Identified, negotiated, and secured Tom Brady as a global ambassador for BetterHelp’s mental health awareness campaign.

BetterHelp × WNBA Teams

Developed BetterHelp’s partnership strategy and activation roadmap across multiple WNBA franchises.

FanDuel TV × ONE Championship

Structured a strategic media rights and content partnership between FanDuel TV and ONE Championship.

Dropbox × McLaren Racing

Advised and secured Dropbox’s Formula One partnership with McLaren Racing, aligning enterprise technology with elite performance sport.

Kraken × Tottenham Hotspur

Negotiated and facilitated Kraken’s Premier League sleeve sponsorship and official crypto partnership with Tottenham Hotspur.

Kraken × Williams Racing

Secured and structured Kraken’s multi year Formula One partnership with Williams Racing, including strategic advisory around Web3 integration and fan engagement.

Roborock × Real Madrid

Provided strategic and commercial advisory support for Roborock’s multi-year global partnership with Real Madrid, spanning digital, content, brand storytelling, and premium hospitality.

Free Fire × McLaren Racing

Created and delivered global gaming and motorsport activations, including live fan experiences and original documentary production.

ABBYY × Arsenal Women

Negotiated ABBYY’s partnership with Arsenal Women focused on women’s football, technology, and community engagement.

dashmoto × Williams Racing

Structured and secured a product led partnership between dashmoto and Williams Racing centered around engineering, mobility, and innovation.

ALLĒ (Allergan Aesthetics) × Formula 1

Developed and executed premium Formula 1 digital activations around key Grand Prix moments to elevate Botox brand visibility.

TUMI × McLaren Racing

Conceptualized and executed experiential retail activations across APAC to bring the TUMI × McLaren partnership to life.

BetterHelp × Tom Brady

Identified, negotiated, and secured Tom Brady as a global ambassador for BetterHelp’s mental health awareness campaign.

BetterHelp × WNBA Teams

Developed BetterHelp’s partnership strategy and activation roadmap across multiple WNBA franchises.

FanDuel TV × ONE Championship

Structured a strategic media rights and content partnership between FanDuel TV and ONE Championship.

Dropbox × McLaren Racing

Advised and secured Dropbox’s Formula One partnership with McLaren Racing, aligning enterprise technology with elite performance sport.

Kraken × Tottenham Hotspur

Negotiated and facilitated Kraken’s Premier League sleeve sponsorship and official crypto partnership with Tottenham Hotspur.

Kraken × Williams Racing

Secured and structured Kraken’s multi year Formula One partnership with Williams Racing, including strategic advisory around Web3 integration and fan engagement.

Ultimate Tennis Showdown (UTS)

Led global commercial representation and partnership acquisition strategy for the emerging tennis league.

UPLAND

Provided strategic advisory and global partnership representation to support UPLAND’s expansion across sport and entertainment.

1XBET × ONE Championship

Negotiated and secured ONE Championship’s Southeast Asia betting partnership with 1XBET.

Free Fire × Lamborghini

Facilitated and structured Lamborghini’s integration into the Free Fire gaming ecosystem through immersive branded experiences.

Off-White × New York Liberty

Brokered Off-White’s first U.S. sports partnership with the New York Liberty, blending fashion, sport, and community storytelling.

Stella Artois × UTS

Negotiated Stella Artois’ partnership with Ultimate Tennis Showdown and developed fan engagement activations around the event.

Step App × Usain Bolt

Secured Usain Bolt as global ambassador for Step App to drive worldwide awareness and platform adoption.

Step App

Advised on global growth strategy, tokenomics, exchange positioning, and partnership development for the Web3 fitness platform.

UPLAND × Aston Villa

Facilitated Aston Villa’s official metaverse partnership with UPLAND, integrating club IP into immersive digital experiences.

Major League Volleyball (MLV)

Developed league wide commercial strategy, sponsorship architecture, and partnership acquisition programs for the emerging U.S. volleyball league.

RVCA

Appointed as exclusive global representative to identify and negotiate strategic partnerships across Formula One, the NBA, NFL, and Premier League.

ONE Championship

Served as official commercial agency, securing more than $28M in sponsorship partnerships across multiple categories.

Ultimate Tennis Showdown (UTS)

Led global commercial representation and partnership acquisition strategy for the emerging tennis league.

UPLAND

Provided strategic advisory and global partnership representation to support UPLAND’s expansion across sport and entertainment.

1XBET × ONE Championship

Negotiated and secured ONE Championship’s Southeast Asia betting partnership with 1XBET.

Free Fire × Lamborghini

Facilitated and structured Lamborghini’s integration into the Free Fire gaming ecosystem through immersive branded experiences.

Off-White × New York Liberty

Brokered Off-White’s first U.S. sports partnership with the New York Liberty, blending fashion, sport, and community storytelling.

Stella Artois × UTS

Negotiated Stella Artois’ partnership with Ultimate Tennis Showdown and developed fan engagement activations around the event.

Step App × Usain Bolt

Secured Usain Bolt as global ambassador for Step App to drive worldwide awareness and platform adoption.

Step App

Advised on global growth strategy, tokenomics, exchange positioning, and partnership development for the Web3 fitness platform.

UPLAND × Aston Villa

Facilitated Aston Villa’s official metaverse partnership with UPLAND, integrating club IP into immersive digital experiences.

Major League Volleyball (MLV)

Developed league wide commercial strategy, sponsorship architecture, and partnership acquisition programs for the emerging U.S. volleyball league.

RVCA

Appointed as exclusive global representative to identify and negotiate strategic partnerships across Formula One, the NBA, NFL, and Premier League.

ONE Championship

Served as official commercial agency, securing more than $28M in sponsorship partnerships across multiple categories.

CAREERS

FOR THE CURIOUS.
THE DRIVEN.
THE RESTLESS.

Talisman is building a global platform operating at the intersection of sport, entertainment, commerce, and emerging technology. We are always looking for ambitious people ready to think globally, move fast, and help shape what comes next.

Menu:

ENGINEERING

MODERN GROWTH,

THROUGH SPORT.

THROUGH SPORT.

TALISMAN BUILDS GLOBAL PARTNERSHIPS,
CULTURAL RELEVANCE, AND COMMERCIAL GROWTH.

WE ARE ENGINEERING

THE FUTURE OF AUTHENTICITY.

THE FUTURE OF AUTHENTICITY.

WE ARE ENGINEERING The Future of Attention.

PARTNERSHIPS

ACTIVATION

VENTURES

ADVISORY

CREATING CULTURAL Moments

THAT LIVE FOREVER.

THAT LIVE FOREVER.

FOR THE CURIOUS.
THE DRIVEN.
THE RESTLESS.

Menu:

ENGINEERING

MODERN GROWTH,

THROUGH SPORT.

THROUGH SPORT.

TALISMAN BUILDS GLOBAL PARTNERSHIPS,CULTURAL RELEVANCE, AND COMMERCIAL GROWTH.

WE ARE ENGINEERING

THE FUTURE OF AUTHENTICITY.

THE FUTURE OF AUTHENTICITY.

WE ARE ENGINEERING The Future of Attention.

PARTNERSHIPS

ACTIVATION

VENTURES

ADVISORY

CREATING CULTURAL Moments

THAT LIVE FOREVER.

THAT LIVE FOREVER.

FOR THE CURIOUS.THE DRIVEN.THE RESTLESS.

TALISMAN BUILDS GLOBAL PARTNERSHIPS,
CULTURAL RELEVANCE, AND COMMERCIAL GROWTH.

FOR THE CURIOUS.
THE DRIVEN.
THE RESTLESS.