Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Partnerships Reimagined, Electrifying Culture

We’re an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3.

Approach

Engineering partnerships advantages through the synchronization of elite human capital + world-class technology.

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Partnerships Development

Expert change agents forging new alliances between innovative leaders in sports, entertainment and web3 that electrify culture.

Consulting

Fit for purpose resources & methodologies supported by data-driven insights to master complexities of problems worth solving.

Research & Insights

Next-generation AI technology & custom research applied with machine learning to highlight relevant trends & insights revealing business truth.

Activation

Integrated campaign specialists bringing partnerships to life, sparking authentic connections with target audiences resulting in seamless and measurable experiences.

World-Renowned Partners

Our team has helped propel successful partnerships for dozens of the biggest brands and rights holders throughout sports, entertainment & web3.

LEAGUES

Formula one logo
Premier League logo
Ultimate Fighter Championship logo
Major League Baseball logo
One Championship logo
National Football League logo
Association of Tennis Professionals tour logo
Professional Golfers Association tour logo
National Basketball Association Logo
Formula E World Championship logo
Extreme logo
Indycar Series logo

bRANDS

Tumi logo
Mclaren logo
1XBET logo
Fanduel logo
W logo
Free Fire logo
Kraken logo
RVCA logo
Lamborghini Logo
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New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦
New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦ New York ◦ London ◦ Singapore ◦ Los Angeles ◦ RIYADH ◦ Dubai ◦

our case studies

KRAKEN & WILLIAMS RACING

Talisman helps Kraken & Williams identify and source key partnerships and significant business development opportunities across F1.

OFF-WHITE × NY LIBERTY

DROPBOX × MCLAREN

Kraken × TOTTENHAM HOTSPUR FC

Botox × f1

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100+

Years of combined
industry experience

5,000

Brands profiled

42

Locations we are
active in globally

"At Talisman, we believe innovation in sports marketing is about more than just new ideas—it's about creating measurable value. By combining data-driven insights with bold, strategic thinking, we are reshaping how brands connect with audiences, one powerful engagement at a time"
dharpan randhawa
Talisman Founder & President

Elite Human Capital, Executing Globally

We’re seasoned industry insiders operating a global team that seamlessly communicates across time zones. We’re always on when it comes to your representation.

Meet The Team

Office locations:

Dubai
Office 217, Loft office 2 Dubai Media City
Al Sufouh 2, Al Sufouh, Jumeirah
Dubai, United Arab Emirates

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New age of innovation

Sports Partnerships Reimagined

We're an award-winning full-service agency dedicated to igniting groundbreaking partnerships between Tier-1 brands and world-class rights holders across Sports, Web3, and Entertainment.

"Fueled by speed and innovation, F1 has ignited into one of the planet's fastest-growing sports. We are proud to drive unparalleled value for both our partners and clients, further establishing ourselves as the premier F1 agency."
dharpan randhawa
Talisman Founder & President

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Redbull Racing 2023 Team

Talisman helps Kraken & Williams identify and source key partnerships and significant business development opportunities across F1.

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VND global solutions

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KRAKEN & WILLIAMS RACING

Talisman helps Kraken & Williams identify and source key partnerships and significant business development opportunities across F1.

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OFF-WHITE × NY LIBERTY

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DROPBOX × MCLAREN

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Kraken × TOTTENHAM HOTSPUR FC

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Botox × f1

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