Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Mar 29

The Transformative Journey of the Tourism Industry in Saudi Arabia

With its youthful demographic profile and ambitious Vision 2030, Saudi Arabia is poised to revolutionize its tourism industry, redefining leisure and entertainment experiences both domestically and internationally. As the Kingdom embraces innovation and diversity in its offerings, the future of Saudi tourism shines bright, promising economic growth and cultural exchange on a grand scale.

Feb 9

Talisman Brokers Groundbreaking Partnership Between Dropbox & McLaren Racing

McLaren Racing proudly announces a groundbreaking partnership with Dropbox, marking Dropbox's debut into the world of Formula 1 as the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

Credit | The Independent
Feb 2

Lewis Hamilton's Ferrari Odyssey in 2025

In a shocking turn of events, Formula 1 superstar #LewisHamilton has activated his break clause with Mercedes, signaling a monumental shift in the landscape of the sport. Hamilton's decision to join #Ferrari in 2025 has sent shockwaves through the F1 community, leaving fans and experts alike speculating on the implications for his career, Mercedes, Ferrari, and the sport as a whole.

Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

Jan 29

Is The Sports World Ready For Generative AI?

The next frontier for AI in sports is generative AI, a technology that is poised to permeate various aspects of the sports landscape. Over the next 12–18 months, we anticipate an influx of innovative applications in content generation and management, live sports coverage, player evaluation, sports betting, fan engagement, and back-office operations. Generative AI tools promise to create tailored videos and highlights, provide personalized promotions, and enable fan engagement through advanced chatbots and digital avatars.

Dec 19

Riyadh Expo 2030 | Unveiling a $94.6 Billion Economic Boost and Multi-Sector Investment Opportunities

The Riyadh Expo 2030 isn't merely a global event; it stands as a multi-sector investment opportunity, promising substantial returns across a diverse range of sectors. Investors are entering one of the most captivating times and regions, poised to witness and capitalize on the transformative impact of this monumental event.This important event is more than a celebration of innovation and progress; it's a catalyst for economic transformation, creating a legacy of prosperity and growth that will endure far beyond the event itself.


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