PLAYBOOK INTELLIGENcE HUB

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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BetterHelp and Talisman Partner with WNBA Powerhouses to Champion Mental Health in Women’s Sports

BetterHelp, the world’s largest therapy platform, has announced multi-year partnerships with three of the WNBA’s most dynamic franchises—the Las Vegas Aces, Dallas Wings, and reigning champions, the New York Liberty. The partnerships were brokered by global sports marketing agency Talisman, who continue to lead purpose-driven initiatives at the intersection of sport, culture, and wellness.

Jun 16

Inside the fearless rise of Talisman (SportsPro Article)

In a global sports marketing landscape defined by both consolidation and fragmentation, few agencies have charted a path as distinctive as Talisman. Launched just four years ago, the agency has emerged as a standout, not through volume or visibility, but through a disciplined commitment to relevance, operational sharpness, and putting the right people in the right roles.

Jun 9

Talisman Appoints Ben Bianchi as Vice President of Partnership Sales, Expanding Commercial Leadership in the Americas

Talisman, an award-winning global sports marketing agency, is delighted to announce the appointment of Ben Bianchi as Vice President of Partnership Sales, joining the company’s growing North American team.

Mar 13

What Does Cadillac’s F1 Entry Actually Mean For The Sport?

As a leading commercial agency in F1, the pit crew here at Talisman couldn’t be more excited about General Motors’ official entry into Formula 1 under the Cadillac Formula 1 Team brand, beginning in the 2026 season. This isn’t just another headline—it’s a pivotal moment for the sport, for American brands aspiring to go global, and for international companies aiming to penetrate the lucrative American market through Formula 1.

Feb 24

Charlie Evans to Lead Talisman as CEO While Dharpan Randhawa Focuses on Strategic Growth

Talisman, the global sports marketing agency specializing in sponsorship, brand consulting, and retained sports property sales, has announced that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa.

Jan 17

Talisman Named Agency of Record for Major League Volleyball

Talisman is proud to announce its appointment as the Agency of Record for Major League Volleyball (MLV), an ambitious new league set to redefine women’s professional volleyball in the U.S. With over $100 million in financial backing and a powerhouse leadership team, MLV is poised to become one of the most significant movements in women’s sports.

Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective