PLAYBOOK INTELLIGENcE HUB

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

What Does Cadillac’s F1 Entry Actually Mean For The Sport?

As a leading commercial agency in F1, the pit crew here at Talisman couldn’t be more excited about General Motors’ official entry into Formula 1 under the Cadillac Formula 1 Team brand, beginning in the 2026 season. This isn’t just another headline—it’s a pivotal moment for the sport, for American brands aspiring to go global, and for international companies aiming to penetrate the lucrative American market through Formula 1.

Feb 24

Charlie Evans to Lead Talisman as CEO While Dharpan Randhawa Focuses on Strategic Growth

Talisman, the global sports marketing agency specializing in sponsorship, brand consulting, and retained sports property sales, has announced that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa.

Jan 17

Talisman Named Agency of Record for Major League Volleyball

Talisman is proud to announce its appointment as the Agency of Record for Major League Volleyball (MLV), an ambitious new league set to redefine women’s professional volleyball in the U.S. With over $100 million in financial backing and a powerhouse leadership team, MLV is poised to become one of the most significant movements in women’s sports.

Nov 19

Episode 1 - (F1 Series) | Las Vegas Update | Deconstructing The Business of F1 | Q&A Talisman Founder

On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.

Sep 30

Why America's Untapped Talent Pool Could Revolutionize Australian Rules Football (AFL)

America's vast sporting landscape, with its 330 million population and insatiable appetite for athletic competition, presents an unparalleled opportunity for Australian Rules Football. The similarities between AFL and American football, particularly in terms of physicality and athleticism, provide a natural bridge for American athletes and fans to cross.

Sep 20

Talisman Brokers Landmark Partnership Between Off-White™ and New York Liberty

Talisman is proud to announce the groundbreaking partnership between Off-White™, the globally renowned fashion brand, and the New York Liberty, one of the most influential teams in the WNBA. This multi-year agreement marks Off-White’s first venture into U.S. sports, where they will serve as the New York Liberty's Official Style and Culture Curator.

Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective