Built by operators, Talisman Ventures combines investment capital with the commercialization platform founders need to build enduring sports businesses.

Our investment thesis is focused on three areas where we believe the next generation of category-defining sports companies will be built.
Agentic AI, automation and intelligent software transforming how sport is operated, commercialized and experienced.
Technologies helping athletes and organizations unlock new levels of performance, health and longevity.
Platforms and business models creating new opportunities for fan engagement, revenue growth and global participation.
Traditional venture capital provides funding. We combine capital with hands-on operating expertise, commercial execution and one of the industry’s deepest global networks.
Turning products into revenue through partnerships, customers and commercial strategy.
Opening doors to the people and organizations that move the sports industry.
Helping companies expand into new markets through Talisman’s worldwide network and operating platform.
Talisman Agency’s experience spans commercial work involving leading organisations across global sport and entertainment.
Share the essentials and your deck in 8–10 minutes.
If the fit is strong, we begin with a focused founder discussion.
We go deeper on the team, market, product, traction and round.
If you’re building the future of sport, we’ll bring more than capital. We’ll bring commercialization, strategic partnerships and global market access.