THE PLAYBOOK WEEKLY
INTELLIGENCE FOR
The BUSINESS
OF SPORT.
The BUSINESS
OF Sport.
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global reach — 8 years of design mastery.
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presence with multi platformears of design excellence
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delivering innovative 12k peopledesign solutions worldwide
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Building global brands in diversity of expertise
THE ATTENTION ECONOMY
The Playbook Weekly is Talisman’s editorial intelligence platform covering the evolving intersection of sport, entertainment, culture, technology, and commerce.
Built for senior decision makers across brands, rights holders, media, investment, and emerging technology, The Playbook delivers sharp insights, partnership trends, and commercial opportunities shaping the future of the global sports industry.
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International Client Base
WHO READS
THE PLAYBOOK.
THE PLAYBOOK.
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Active Subscribers
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Unique Companies
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Director Level & Above
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Average Open Rate
A GLOBAL BUYER AUDIENCE
The Playbook audience includes senior executives across brands, teams, leagues, media, technology, finance, and entertainment, with readers from organizations including the NFL, NBA, Chelsea FC, Ferrari, Nike, Netflix, TikTok, IBM, DraftKings, Salesforce, and Morgan Stanley.
71% of readers work directly in Marketing or Partnerships, with 74% sitting at Director level and above.
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