Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Playbook

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Jul 17

Talisman Brokers Landmark Deal Between Kraken & Tottenham Hotspurs

Talisman is proud to have brokered the groundbreaking partnership between Tottenham Hotspur and Kraken. Tottenham Hotspur has today announced Kraken as the Club’s first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for both the Men’s and Women’s teams for the 2024/25 season.

Press
Jun 27

Talisman Launches Global Consulting & Research & Insights Division, Appoints Industry Veteran Greg Markant to Spearhead Growth

Talisman, an award-winning sports marketing agency, is thrilled to announce the appointment of Greg Markant as the new Director of Consulting & Insights. This strategic hire coincides with Talisman's launch of its global Consulting and Research & Insights Divisions, both of which Greg will spearhead, building and growing a global team around these initiatives.

Press
Mar 29

The Transformative Journey of the Tourism Industry in Saudi Arabia

With its youthful demographic profile and ambitious Vision 2030, Saudi Arabia is poised to revolutionize its tourism industry, redefining leisure and entertainment experiences both domestically and internationally. As the Kingdom embraces innovation and diversity in its offerings, the future of Saudi tourism shines bright, promising economic growth and cultural exchange on a grand scale.

Insights
Feb 9

Talisman Brokers Groundbreaking Partnership Between Dropbox & McLaren Racing

McLaren Racing proudly announces a groundbreaking partnership with Dropbox, marking Dropbox's debut into the world of Formula 1 as the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

News
Credit | The Independent
Feb 2

Lewis Hamilton's Ferrari Odyssey in 2025

In a shocking turn of events, Formula 1 superstar #LewisHamilton has activated his break clause with Mercedes, signaling a monumental shift in the landscape of the sport. Hamilton's decision to join #Ferrari in 2025 has sent shockwaves through the F1 community, leaving fans and experts alike speculating on the implications for his career, Mercedes, Ferrari, and the sport as a whole.

Insights
Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

Insights

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