Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

Learn more

AI Augmented Sports Revolution

AI-Augmented-Sports-Revolution

How the application of Artificial Intelligence (AI) and Machine Learning (ML) impacting Sports

Artificial intelligence (AI) is revolutionizing sports and elevating it to a whole new level. While it is true that statistics and quantitative analysis have played a central role in games for a long time, AI is significantly impacting every aspect of sports. Over the last few years, sports have seen a quantum leap in the application of AI, Machine Learning, and advanced data science methodologies. Here I am going to share a few breathtaking advancements in Sports which one would have thought a fairy tale even a decade ago.

READ MORE >>

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

Read more

Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences. 

Articles & Insights
Mar 13

What Does Cadillac’s F1 Entry Actually Mean For The Sport?

As a leading commercial agency in F1, the pit crew here at Talisman couldn’t be more excited about General Motors’ official entry into Formula 1 under the Cadillac Formula 1 Team brand, beginning in the 2026 season. This isn’t just another headline—it’s a pivotal moment for the sport, for American brands aspiring to go global, and for international companies aiming to penetrate the lucrative American market through Formula 1.

Articles & Insights
Dec 7

Project Worldwide Expands Sports, Web3 & Entertainment Capabilities with Investment in Talisman

NEW YORK, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Employee-owned network of creative agencies, Project Worldwide, is making a substantial strategic investment in Talisman, a full-service sports marketing agency that has forged remarkable partnerships between world-class brands and sports rights holders who have stamped their dominance in Formula 1 including partnering with Kraken & Williams Racing to identify and source key partnerships and significant business development opportunities across F1 races worldwide. Recognized for creativity, data utilization, and innovation, Talisman's expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.

News