Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
The movie Moneyball, among many things, can be considered as the prime example of data-driven performance optimization in sports.
For those who haven’t watched the movie or read the book it is based on, it depicts the story of how the Oakland Athletics’ general manager, Billy Beane, used statistical data and analytics to build a competitive team despite the team’s small budget. His team, which was assembled by analyzing individual statistics of players, data mainly acquired free, went on to have an unexpectedly prolific season and reached unprecedented heights. During the historic season of 2002, the Oakland Athletics competed with and held their own against the best teams in Major League Baseball (MLB), whose budgets far outweighed their own. The team’s achievements — the most remarkable being their famous 20-game winning streak — showed how a data-driven approach can, to a great extent, compensate for a lack of resources and enhance performance by enabling effective decision-making.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
Talisman are thrilled to announce that we have successfully brokered an innovative partnership between ONE Championship and and FanDuel TV. ONE Championship (ONE), the largest martial arts organization in the world, and FanDuel, the premier online gaming company in North America, have inked a new deal that will bring ONE Championship's action-packed martial arts events to the newly launched FanDuel TV network.
World-renowned betting company 1xBet has become an Official Partner in Southeast Asia for ONE Championship (“ONE”), one of the largest martial arts organisations in the world.1xBet will livestream ONE events on its platform, expanding their betting offering to its customers and martial arts fans across the region. The 1xBet logo will be featured in event broadcasts on canvas, pillars, and padding. In addition, 1xBet will be promoted through curated post-event video highlights on ONE’s official social and digital channels.