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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Talisman will lead sales for the event whilst also supporting the PTO’s global development of the 2023 PTO Tour that includes races in the US and Europe.
London, UK: The Professional Triathletes Organisation (PTO) has announced that leading global sports marketing agency Talisman will lead its commercial partnership development for the upcoming PTO Asian Open in Singapore, 20-21st August, 2023.
The inaugural PTO Asian Open will host the world’s top female and male professional triathletes around a specially designed new course in the Marina Bay Financial District - as well as offering exciting opportunities for amateur triathletes and everyday sports enthusiasts to also get involved, thanks to a range of age-group races over the same weekend.
Talisman will lead sales for the event whilst also supporting the PTO’s global development of the 2023 PTO Tour that includes races in the US and Europe.
“We are honored to be entrusted with the responsibility of helping the PTO secure their first partnerships for the PTO Asian Open,” said Talisman Managing Director Charlie Evans.
“The PTO is revolutionizing the Triathlon space and having already supported their global efforts it is a very natural extension for Talisman and the PTO to work together on this event in Singapore. With our extensive experience in Asia, we are strongly positioned to help secure the most relevant partners for this event and look forward to taking this opportunity to market and engaging relevant businesses to discuss partnership.”
Commenting on the appointment, PTO CEO Sam Renouf said: "Triathlon has often been called ‘the new golf’ and with the launch of the PTO Asian Open in Singapore, we are bringing a unique opportunity to engage with a high value executive audience, directly at the event and through our global broadcast. This will be a powerful proposition to build commercial partnerships around and I look forward to working closely with Talisman to achieve that.”
Earlier this month, the PTO announced a three year partnership with the Singapore Tourism Board (STB) and Sport Singapore to expand its PTO Tour into Asia.
The first-ever PTO Asian Open will feature a professional women’s and men’s 100km race (2km swim; 80km bike; 18km run) that will be broadcast live around the world to 170+ territories courtesy of the PTO Tour’s partnerships with Warner Bros. Discovery and a series of other regional and national broadcasters.
Alongside the professional races, there will also be the unique chance for amateurs to compete over the same 100km course as seen on the global broadcast of the world’s top ranked athletes. Further information on the amateur events is available on the PTO website.
Professional Triathletes Organisation
Anthony Scammell E: Anthony.Scammell@protriathletes.org
The PTO is a new body co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). The remaining dates for the 2023 PTO Tour season will be announced in the coming weeks and be underpinned by the PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.
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Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
