Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Talisman Brokers Groundbreaking Partnership Between Dropbox & McLaren Racing

McLaren Racing proudly announces a groundbreaking partnership with Dropbox, marking Dropbox's debut into the world of Formula 1 as the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

This multi-year collaboration signifies a significant milestone for both McLaren Racing and Dropbox, showcasing a shared commitment to innovation, efficiency, and performance excellence in the dynamic realm of motorsports.

As part of this partnership, McLaren Racing will leverage Dropbox's cutting-edge technology to streamline collaboration, enhance file sharing, and optimize time management across its global operations. With Dropbox's fast, secure, and reliable syncing capabilities, McLaren will seamlessly manage vast amounts of content and data critical to its Formula 1 endeavors.

Zak Brown, CEO, McLaren Racing, said:

“In the competitive and high-performance world of Formula 1 reliability and speed are crucial across all areas of the business. It is great to have Dropbox on board, helping our high performing team work efficiently and seamlessly.”

Drew Houston, Co-founder and CEO, Dropbox, said:

“I’ve always been inspired by the relentlessness and high performance of the McLaren Formula 1 team. At Dropbox, we’re building products powered by AI and ML to help teams save time and stay focused on their most important work. We’re thrilled to partner with McLaren in their pursuit of speed and excellence in every facet of the sport.”

Dharpan Randhawa, Founder and CEO, Talisman, said:

“I am beyond thrilled to witness the fruition of this groundbreaking partnership. I extend my sincere gratitude to Drew and Zak for entrusting my team and I with the opportunity to contribute to the engineering of this incredible collaboration. Let's go racing!"

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.