Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Talisman Plants the (checkered) Flag to Optimize Sports Data Marketing

Talisman-Optimize-Sports-Data-Marketing

​Harnessing the power of sports data all the way to the finishing line.

  • The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement.
  • TechHQ spoke with new Talisman chairman, Adrian Jones, on how emerging tech is changing the playing field for sports teams.
  • Singapore-based Talisman is a leading sports marketing outfit, bringing innovation and technology to sports, entertainment, and gaming, via innovative partnerships, activations, and data-driven thinking.

2020 was a year where the fundamental operational methods of the entire commercial sports ecosystem – sports teams, their parent organizations, fans, brands that connect with a sporting audience – had to be reexamined. As we enter 2021, stadiums are slowly filling again and season ticket holders are cautiously optimistic, but thus far the only guarantee is that the majority of your favorite sports broadcasts probably have a digital streaming alternative, possibly equipped with some form of digitized fan engagement component like live chats or augmented reality to make the broadcast more interactive.

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Oct 26

Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Industry veteran Tom Fox has joined the advisory board of Talisman, a Dubai-based sales and marketing agency headed by former McLaren SVP/Asia-Pacific Dharpan Randhawa. Talisman also has offices in Singapore and Shanghai, with plans to open another in New York.

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Aug 26

Why The Paris 2024 Olympics Has Been Hailed As The "Most Digital Olympics" In History

The Paris 2024 Olympics have set a new benchmark for digital engagement, surpassing the achievements of the Tokyo 2020 and Rio 2016 Games. This success can be attributed to several factors, including the strategic use of emerging technologies, a focus on sustainability, and the relaxation of pandemic-related restrictions. This article explores the reasons behind the digital success of the Paris Olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.

Articles & Insights
Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences. 

Articles & Insights