Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

Learn more

The Transformative Journey of the Tourism Industry in Saudi Arabia

With its youthful demographic profile and ambitious Vision 2030, Saudi Arabia is poised to revolutionize its tourism industry, redefining leisure and entertainment experiences both domestically and internationally. As the Kingdom embraces innovation and diversity in its offerings, the future of Saudi tourism shines bright, promising economic growth and cultural exchange on a grand scale.

Saudi Arabia, a nation where 60% of the population is under the age of 35, recognizes the significance of catering to its youthful demographic. The staggering $37 billion spent annually on entertainment, with only 30% being allocated domestically, underscores the urgency of providing compelling alternatives to international travel. Vision 2030, at its core, aims to redirect this substantial expenditure back into the local economy by fostering innovative and immersive entertainment experiences within the Kingdom.

Forecasts predict a notable increase in household entertainment spending, suggesting that Saudi Arabia's entertainment market could reach 30 billion SAR by 2030. The existing tourism sector, buoyed by 18 million inbound trips and 45 million local trips annually, provides a solid foundation for growth. While pilgrimage and religious tourism dominate, the infrastructure supporting these activities lays the groundwork for broader tourism development.

The Kingdom sets an ambitious target of tourism income contributing 10% to its GDP, with a focus on enhancing private sector participation, attracting foreign direct investment, and expanding UNESCO heritage sites.

Central to Vision 2030's transformative agenda are the awe-inspiring Giga Projects. These ambitious endeavors, ranging from entertainment complexes to futuristic city developments, signify a paradigm shift in Saudi Arabia's approach to leisure and entertainment. By leveraging cutting-edge technology and international expertise, these projects aim to elevate the Kingdom's tourism offerings to world-class standards, enticing both domestic and international visitors.

Key to the success of Saudi Arabia's tourism vision is the emphasis on innovation and diversification. By introducing novel attractions and experiences, the Kingdom seeks to appeal to a broad spectrum of tourists, catering to diverse interests and preferences. From cultural festivals to adventure tourism, Saudi Arabia aspires to become a multifaceted destination, captivating visitors with its rich heritage and contemporary allure.

Amidst its ambitious growth plans, Saudi Arabia remains committed to preserving its cultural heritage and natural landscapes. Sustainable tourism practices, including eco-friendly initiatives and heritage conservation efforts, underscore the Kingdom's dedication to responsible tourism.

By striking a balance between development and preservation, Saudi Arabia aims to safeguard its unique identity while embracing progress.

As Saudi Arabia embarks on its journey to redefine tourism, the future appears promising and full of possibilities. With Vision 2030 as its guiding beacon, the Kingdom is poised to unlock the untapped potential of its tourism industry, ushering in a new era of prosperity, innovation, and cultural exchange. Through strategic investments, ambitious projects, and a commitment to excellence, Saudi Arabia is poised to take its place among the world's premier tourist destinations, captivating travelers with its boundless wonders and endless possibilities.

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.