Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Welcome to talisman

We’re an award-winning full-service agency that unites creativity, data, and innovation — resulting in remarkable partnerships between world-class brands and rights holders to catapult visibility and deliver unparalleled experiences.

As recognized industry leaders, we pride ourselves on our data-driven approach and relentless pursuit of cutting-edge solutions proven to supercharge growth and drive success.

Uncover the transformative power of Talisman: where data speaks, and partnerships flourish.

Dubai

Dharpan Randhawa

Chief Executive Officer

Dharpan is a sports-industry veteran & an expert in marrying global brands to innovative rights holders. His expertise makes him a sought after keynote speaker & opinion leader in the sports industry.

FOCUS:

  • EMEA

PREVIOUSLY:

  • McLaren Racing
  • Lagardère (SPORTFIVE)
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Singapore

Charlie Evans

Chief Revenue Officer

Charlie is an experienced commercial leader with a proven track-record of brokering & managing ground breaking partnerships & activations across sports, talent & Web3.

FOCUS:

  • APAC

PREVIOUSLY:

  • Wolverhampton
  • Wanderers FC
  • Manchester City FC
  • FMA
  • Lagardère (SPORTFIVE)
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Los Angeles

Logan Furr

Chief Partnerships Officer

Logan has a history of working for the biggest and most important sporting businesses in the US, securing and activating major partnerships across NBA, Soccer, Motorsports and Stadia.

FOCUS:

  • AMERICAS

PREVIOUSLY:

  • LA Lakers
  • Harris Blitzer Sports & Entertainment
  • Fenway Sports Management
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United States

Angela Christian

Chief Financial Officer

Angela Christian, MBA, is a seasoned professional in the field of accounting and finance management within Silicon Valley. With a career spanning over a decade, she has been dedicated to supporting startups, contributing to their growth and facilitating successful transitions. Angela thrives on collaborating with dynamic industry-leading companies, utilizing her expertise to enhance their financial operations. In her current position at Talisman, as CFO, she is responsible for overseeing and strategically managing the company's financial matters, encompassing global operations.

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Boston

Sara Cherchia

Director Partnership Sales - F1

Sara has over 20 years experience in sports sponsorship sales and marketing. She has forged partnerships between many world class brands and some of the most iconic properties in both the US and globally including the New England Patriots and Spartan Race. Based in Boston, Sara is responsible for prospecting, partnership design, and sales of F1 sponsorships.

PREVIOUSLY:

  • New England Patriots
  • Spartan Race

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New York

Greg Schwartz

Senior Manager, Global Partnerships - Americas

Greg is a Global Partnerships specialist with a focus on business operations and strategy. Previously with WWE and the Brooklyn Nets, Greg has a history of brokering and managing partnerships for some of the biggest properties and brands in Sports and Entertainment

PREVIOUSLY:

  • WWE
  • Brooklyn Nets

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Philadelphia

Zach Reuveni

Manager, Web3 & Emerging Tech

Zach brings a unique blend of experience ranging from professional and collegiate sports to leading the development and growth of sales teams in the crypto/web3 space. Zach has brokered and secured partnerships with some of the largest names in crypto and multiple blue-chip brands. Based out of Philadelphia, Zach is responsible for prospecting, creating, and developing partnerships across our entire sports partnerships portfolio.

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Miami

Javier Villamizar

Senior Advisor

Javier comes from 25+ years of international experience in managing 20+ multi-billion regional operations. In his role leading Softbank’s Vision Fund, Javier works with the brightest minds across multiple verticals & geographies and is recognised globally as a VC with outstanding “deal closing” abilities and a hyper-entrepreneurial mindset. In his role as Senior Advisor at Talisman, he will guide & mentor the management team around growth verticals and connect them to his many “expert networks” to create commercial value for all parties.

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Los Angeles

Tom Fox

Senior Advisor

Tom has over 30 years of experience in brand management & sports marketing and is respected in the industry as a thought leader and specialist. Early in his career in ’95 as the NBA’s Asia MD, Tom was successful in growing the sport in the region before spearheading Nike’s US Sports Marketing team in ’97. Later in ’99 he rejoined Gatorade as SVP Worldwide Sports Marketing until leaving to join Wasserman in ’07. More recently, Tom held positions of CCO of Arsenal FC and CEO of Aston Villa. In ‘17 he moved back to the US and joined the MLS San Jose Earthquakes as President. In his role at Talisman, he will help with growth acceleration and senior management mentorship.

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Honolulu

Kenneth Berger

Senior Advisor

Kenneth has a proven track record of business success throughout Asia, having worked across the region for the last 25 years. In his role as VP Asia at IMG, his responsibilities included managing the licensing division in SE Asia & Japan. Kenneth launched Sports Marketing Japan (SMJ) which in 2009 which he sold to Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency. Most recently Kenneth ran UFC in Asia (’14-’16). In his role at Talisman, Kenneth will ensure the agency is strategically positioned to engage with the biggest & best rights holders in the industry.

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