Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Welcome to talisman

We’re an award-winning full-service agency that unites creativity, data, and innovation — resulting in remarkable partnerships between world-class brands and rights holders transforming how people experience sports.

As recognized industry leaders, we pride ourselves on our data-driven approach and relentless pursuit of cutting-edge solutions proven to supercharge growth and drive measurable results.

Uncover the transformative power of Talisman: where data speaks, and partnerships flourish.

Dubai

Dharpan Randhawa

Founder

Dharpan is a seasoned sports-industry leader, founder of Talisman Group and Talisman Ventures, and a trusted corporate advisor and investor. A respected voice in the industry, he is known for driving innovation and shaping the future of global sports partnerships.

PREVIOUSLY:

  • McLaren Racing
  • Lagardère (SPORTFIVE)
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Dubai

Charlie Evans

Chief Executive Officer

Charlie is an experienced commercial leader and CEO of Talisman, driving the company’s growth across Sports, Gaming, Entertainment & Web3. With a proven track record of delivering groundbreaking partnerships and activations, he combines strategic vision with deep industry expertise to help brands and rights holders achieve transformative results.

PREVIOUSLY:

  • Wolverhampton
  • Wanderers FC
  • Manchester City FC
  • FMA
  • Lagardère (SPORTFIVE)
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Los Angeles

Logan Furr

Chief Partnerships Officer

Logan has a history of working with some of the most influential sports organizations in the U.S., securing and activating major partnerships across the NBA, soccer, motorsports, and stadium properties. As a senior leader at Talisman, he drives growth and impact for clients through innovative commercial strategies and world-class execution.

PREVIOUSLY:

  • LA Lakers
  • Harris Blitzer Sports & Entertainment
  • Fenway Sports Management
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United States

Angela Christian

Chief Financial Officer

Angela Christian, MBA, is an experienced finance professional with over a decade supporting startups in Silicon Valley. As CFO of Talisman, she oversees and manages the company’s global financial operations, helping drive growth and efficiency.

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Miami

Ben Bianchi

Vice President, Partnerships Sales

Ben is a U.S. sports industry veteran with deep expertise in commercial strategy and sponsorships across major leagues and global events. He brings a data-driven approach to driving impactful brand partnerships.

PREVIOUSLY:

  • Legends
  • Miami Dolphins
  • Fenway Sports Management
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New York

Greg Markant

Head, Strategy & Operations

GGreg is a 15-year marketing industry veteran with a proven track record of leading interdisciplinary teams and guiding brands through integrated campaigns, product launches, and brand-building initiatives. At Talisman, he brings deep strategic expertise to help clients navigate complex marketing challenges and drive growth.

KEY CAMPAIGNS:

  • Doordash
  • Paypal
  • Samsung
  • JPMorgan Chase & Co.
  • Adidas

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Miami

Javier Villamizar

Senior Advisor

Javier comes from 25+ years of international experience in managing 20+ multi-billion regional operations. In his role leading Softbank’s Vision Fund, Javier works with the brightest minds across multiple verticals & geographies and is recognised globally as a VC with outstanding “deal closing” abilities and a hyper-entrepreneurial mindset. In his role as Senior Advisor at Talisman, he will guide & mentor the management team around growth verticals and connect them to his many “expert networks” to create commercial value for all parties.

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Los Angeles

Tom Fox

Senior Advisor

Tom has over 30 years of experience in brand management & sports marketing and is respected in the industry as a thought leader and specialist. Early in his career in ’95 as the NBA’s Asia MD, Tom was successful in growing the sport in the region before spearheading Nike’s US Sports Marketing team in ’97. Later in ’99 he rejoined Gatorade as SVP Worldwide Sports Marketing until leaving to join Wasserman in ’07. More recently, Tom held positions of CCO of Arsenal FC and CEO of Aston Villa. In ‘17 he moved back to the US and joined the MLS San Jose Earthquakes as President. In his role at Talisman, he will help with growth acceleration and senior management mentorship.

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Honolulu

Kenneth Berger

Senior Advisor

Kenneth has a proven track record of business success throughout Asia, having worked across the region for the last 25 years. In his role as VP Asia at IMG, his responsibilities included managing the licensing division in SE Asia & Japan. Kenneth launched Sports Marketing Japan (SMJ) which in 2009 which he sold to Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency. Most recently Kenneth ran UFC in Asia (’14-’16). In his role at Talisman, Kenneth will ensure the agency is strategically positioned to engage with the biggest & best rights holders in the industry.

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New York

Nick Syken

Global Partnerships

Nick joined Talisman as part of the Global Partnerships team, where he plays a key role in identifying and securing strategic sponsorship opportunities across the sports and entertainment industry. With experience in brand marketing, sponsorship strategy, and activation from roles at Excel Sports Management, CAA, and MKTG, he brings a fresh perspective and analytical approach to commercial partnerships.

  • CAA
  • Excel Sports Management
  • MKTG

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New York

Noa Berger

Global Partnerships

Noa joined Talisman as part of the Global Partnerships team, where he focuses on identifying and securing strategic sponsorship opportunities across the sports and entertainment industry. With experience in brand partnerships, venture funding, and international business, he brings a global perspective and a strategic approach to commercial partnerships. Noa holds a Master of Global Management from Thunderbird School of Global Management and a Bachelor’s degree in Finance from the University of Colorado Boulder.

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