Roborock and Real Madrid have announced a new multi-year global partnership, with Roborock appointed as an Official Global Partner of the club.

The agreement brings together two organisations recognised for their focus on performance, precision, and innovation. It marks an important step in Roborock’s international growth strategy and reflects Real Madrid’s continued collaboration with category-leading global brands.

The partnership will leverage Real Madrid’s global fanbase across digital platforms, content, brand storytelling, and premium hospitality, with activations designed to connect elite sport with intelligent living across key international markets.

Talisman supported the partnership through strategic and commercial advisory work aligned with the development of the overall partnership framework.

Charlie Evans, CEO of Talisman, said:

“This partnership reflects the continued evolution of global football sponsorships, increasingly strategic, international, and built around long-term alignment. It’s a strong example of how brands and rights holders are approaching partnerships at the very top of the sport.”

The collaboration will be activated globally through tailored campaigns linking Roborock’s technology leadership with Real Madrid’s pursuit of excellence on and off the pitch.