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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Le Col to produce bright new kit for 2020
The Bahrain McLaren team have unveiled their new colours and branding for 2020, showing off a new orange, red and black kit and matching Merida bikes during a preview event at McLaren's headquarters in Woking, England.
The new clothing is made by British company Le Col, which was founded by former rider Yanto Barker.
The 2019 Bahrain-Merida team confirmed last week that they will race as Team Bahrain McLaren in 2020 as they continue to transform following McLaren's involvement in the team. Both the cycling team and the McLaren Group, which includes the Formula 1 team, sports car production and other technology companies, are controlled by the sovereign wealth fund of the kingdom of Bahrain.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
