Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Formula 1 Esports: How the next generation of F1 Stars may come from gaming, not karting


The simplest reason is that most of the time, video games can never fully simulate reality. The best FIFA players in the world would look stupid on a football pitch, for example.But one notable exception is in motorsport, where professional drivers have essentially been playing games (in simulators) to get ready for races for years.

So is it really out of the realms of possibility that a future Formula 1 world champion will come from esports? Teams like McLaren are hoping to find that next great star in any way they can, which has led them to creating the Shadow Project - their esports initiative.The British team is trying to use gaming to find talented racers. Players of many different racing simulation games, including Forza Motorsport and iRacing, can compete for a chance to join McLaren’s F1 esports team.

“It’s our way of bringing young boys and girls into the sport of sim racing and build a transition for them into other programs that we have at McLaren,” Dharpan Randhawa, SVP of McLaren Group, told Foxsports.com.au.


About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.