In January, many people turn into tennis aficionados as the Australian Open gets underway, with audience interaction playing a major role.
Infosys was awarded the strategic opportunity as the Australian Open official digital innovation partner in September, and to kick off the first year of a three-year deal, the integrator is serving up a series of big data and analytics, artificial intelligence (AI), virtual and augmented reality experiences.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement.TechHQ spoke with new Talisman chairman, Adrian Jones, on how emerging tech is changing the playing field for sports teams.Singapore-based Talisman is a leading sports marketing outfit, bringing innovation and technology to sports, entertainment, and gaming, via innovative partnerships, activations, and data-driven thinking.
Talisman is delighted to announce the appointment of Sara Cherchia as the newest member of its rapidly growing commercial team.