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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Partnership to drive performance with intelligent automation
McLaren Racing and Automation Anywhere, a global leader in Robotic Process Automation (RPA) today announced a Formula 1 partnership that will integrate artificially intelligent software robots (bots) into the team’s race operations.
The multi-year technology partnership, beginning at the start of the 2020 Formula 1 season, will deploy Automation Anywhere’s intelligent digital workforce in a competitive motorsport environment. The technology – digital workers that work side-by-side with people to perform repetitive and manual tasks – will help streamline McLaren’s business processes and empower the race operations team to improve efficiencies, reduce errors and speed up decision making.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
