New York | BetterHelp, the world’s largest therapy platform, has announced multi-year partnerships with three of the WNBA’s most dynamic franchises - the Las Vegas Aces, Dallas Wings, and reigning champions, the New York Liberty. The partnerships were brokered by global sports marketing agency Talisman, who continue to lead purpose-driven initiatives at the intersection of sport, culture, and wellness.

Designed to align with each team’s mental health efforts, the partnership aims to spark meaningful conversations around the importance of mental wellness in professional sports and among athletes. Through these partnerships, BetterHelp will connect WNBA players, staff, and communities with licensed therapists and mental health resources - helping to break stigma and provide support where it’s needed most.

Each partnership will be activated across multiple touch points, including:

• Access to Therapy – Teams will have direct access to licensed psychologists, marriage and family therapists, clinical social workers, and board-licensed counselors via the BetterHelp platform
• In-Arena Activations – Game-day experiences that promote mental health awareness among fans
• Digital Content Series – Candid storytelling from athletes and coaches, highlighting personal mental health journeys
• Community Events – Grassroots programs to educate and equip women athletes and young fans with mental health tools
• Educational Resources – Customized learning tools focused on resilience, focus, and performance

“The extraordinary rise of women’s basketball is more than a sports story—it’s a cultural movement reaching millions of passionate fans,” said Sara Brooks, Chief Growth Officer at BetterHelp. “But with that spotlight comes pressure. For elite athletes, peak performance isn’t just physical - it’s mental. Getting your head in the game means having the support to stay strong, focused, and resilient.”

“We’re proud to partner with BetterHelp again and bring this powerful initiative to life,” added Charlie Evans, CEO of Talisman. “These partnerships go far beyond branding. They reflect a shared commitment to making mental health accessible, destigmatized, and fully embedded in the athlete and fan experience.”

This latest effort builds on BetterHelp’s long-standing relationship with Talisman and represents another major milestone in the company’s mission to expand access to care and champion mental health in sports.

We are thrilled to welcome BetterHelp as our Official Mental Health Partner! In celebration of our partnership, which tipped off during Mental Health Awareness Month, we recently hosted a Brooklyn Basketball clinic for more than 75 girls that started with a conversation on the importance of self-care and mental health, led by Better Help licensed therapists. We look forward to continuing our work together this season to promote the importance of Mental Health! - New York Liberty

To learn more about BetterHelp, visit www.betterhelp.com.