Super Bowl LIV | Big Game, Big Money

Super Bowl LIV | Big Game, Big Money

by Andrew Jones

Home field advantage for two years in a row?!

The NFL has never seen this in any of its first 54 Super Bowls. Last year, The Tampa Bay Buccaneers beat the Kansas City Chiefs on their home field and now this year the Los Angeles Rams have a chance to do the same on their home turf against the Cincinnati Bengals this Sunday.

Why does this matter, you say?

Well for obvious reasons, the home team has a major advantage when it comes to supporters and fans, but also the amount of money that is involved when it comes to betting on the game. The opening line at Caesars Sportsbook has the Rams as a 4-point favourite over the Bengals, and the total is set at 49.5. So if you put money on the Bengals to win, you have a chance of doubling it or even more.

Big money will be spent at this year’s event, and I’ll break it down for you below:

First off, the luxury suites:

The most ever paid for a luxury suite at the Super Bowl was US$750,000 for a box at Super Bowl LIV in Miami, in February 2020, according to the NFL & Sportico. For this year’s Super Bowl, the NFL have said that they have already sold over $1 Million in luxury suites. It makes sense, it’s going to be held in the most well-known city in Los Angeles and this is the city where most athletes / celebrities live anyways.

Also don’t forget that the US household grew by $19 trillion during the pandemic, meaning the richer got richer and they have more money to splurge on events like this.

It also helps that the federal reserve has injected trillions of dollars into the US economy creating an increase in asset prices and also resulting in inflation reaching a 40-year high. This just means that the demand is so much higher for these luxury suites at the Super Bowl and is most likely going to be in the history books as one of the most revenue driven events for the NFL.

That’s enough about luxury suites, let's talk about The Commercials. After all, this is where most of the money is made.

Every year, we see the same brands in our TV commercials during the Super Bowl with some new entries making their debut. For the last decade we’ve seen the likes of:

  • Bud Light
  • Doritos
  • Budweiser
  • T-Mobile
  • Coca-Cola
  • Hyundai
  • GoDaddy
  • Kia
  • Tide

Since they started airing these 30 second ads in 1967, the cost that these brands would spend were around $42,500. Now with inflation (and hyper-commercialisation) included, to get 30 seconds on the screen, brands are spending roughly around $6 million, which equals to a 1,500% increase since the advertisements in 1967. If you’re a brand that is looking for serious brand exposure - the Super Bowl 30 second Ad is a great way to get your name out there, but only if you’re willing to part with a cool $6Million.

Super Bowl = Money

It’s overflowing with it. But, without the Super Bowl,  we wouldn’t have the NFL the way it is now and we wouldn’t be watching it with so much fanfare, both here in the US and around the world. If you’re a fan like me, enjoy your beer with some wings and Nachos, but if you’re not, tune in anyway because the NFL have created a world-class entertainment event not to be missed.

The Super Bowl is not just any old game - it’s everything.

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.