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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
SAN FRANCISCO, CA
dashmoto®, a design led electric mobility brand redefining urban transportation, has announced a strategic two year partnership with the Atlassian Williams F1 Team, brokered by global sports advisory firm Talisman. The collaboration was unveiled at CES 2026 and marks a bold convergence of Formula One engineering and next generation micro mobility.
The partnership launches with the debut of the dashmoto® Williams Edition electric scooter, a limited release model that applies race derived engineering principles to personal urban transport.
The collaboration reflects a shared commitment to design, performance, and the emotional thrill of movement. At the core of the dashmoto® Williams Edition is a race derived carbon fiber monocoque frame, a structural innovation rarely seen in micro mobility. This advanced chassis technology sets a new benchmark for stiffness, handling, and safety, translating elite motorsport engineering into everyday use.
The dashmoto® Williams Edition also features enhanced performance, extended battery range, and a bold new visual identity inspired by Williams iconic racing livery. Designed with a custom signature blue palette and high contrast detailing, the scooter celebrates the visual heritage of Williams while remaining true to dashmoto®’s urban design ethos.
Beginning in April 2026, the dashmoto® Williams Edition will be featured trackside at Formula One races worldwide, bringing the partnership directly into the F1 paddock and offering fans a tangible, real world connection to the collaboration.
Attendees at CES in Las Vegas from January 6 to 9, 2026 will receive an exclusive first look at the dashmoto® Williams Edition prototype. This early reveal sets the tone for what’s to come. A ride engineered for speed, control, and statement making movement through the city.
Dharpan Randhawa, CEO of Talisman, commented:
“This partnership is a perfect example of modern sponsorship done properly. Product led, engineering driven, and culturally authentic. Our role was to connect two organisations that both obsess over performance and design, and to structure a partnership that feels credible in the Formula One paddock and relevant on city streets. This is where sport, technology, and lifestyle truly intersect.”
For nearly 50 years, Atlassian Williams F1 Team has competed at the pinnacle of motorsport in the FIA Formula One World Championship. Founded in 1977 by the late Sir Frank Williams and Sir Patrick Head, the team is one of the three most successful in Formula One history, with 16 World Championship titles. Williams has secured nine Constructors’ Championships and seven Drivers’ Championships, with legendary drivers including Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill, and Jacques Villeneuve. With a long term mission to return to the front of the grid, Williams continues to build on its unrivalled heritage of engineering excellence and competitive ambition.
dashmoto builds bold, design driven electric scooters that redefine everyday mobility. Known for its carbon fiber dash 3 and category defining portability, dashmoto combines lifestyle focused design with high end performance. Every scooter is engineered to empower riders to move smarter, faster, and with unmistakable style.
Media Contact
jett@dashmoto.us
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
