Ultimate Tennis Showdown (UTS) has announced that global sports marketing agency Talisman will lead its commercial development for the upcoming 2023-24 seasons. UTS is the world’s newest, most exciting and innovative tennis league that plays an entirely reinvented format of the beloved sport.
Ultimate Tennis Showdown (UTS) has announced that global sports marketing agency Talisman will lead its commercial development for the upcoming 2023-24 seasons.
UTS is the world’s newest, most exciting and innovative tennis league that plays an entirely reinvented format of the beloved sport. A year-round league created by Patrick Mouratoglou, the well-known coach who has worked with some of the biggest names in tennis (Serena Williams, Simona Halep, Holger Rune) and is the founder of the Mouratoglou Academy, the leading tennis Academy in Europe. UTS stands out by its fast-paced showdown matches, composed of 4 timed quarters followed by a potential sudden death, a loosened code of conduct, mid-match player interviews, unique camera angles, and gamification with UTS cards used by players.
The current average tennis viewer is 61 years old and with that number increasing each year, tennis is currently in a danger zone. As a sport, whether practiced or consumed, tennis is struggling to renew its fan base and appeal to younger generations. Patrick Mouratoglou has created a completely novel concept that aims to give tennis the breath of fresh air that it needs, bringing new fans into the sport.
Talisman will lead sponsorship sales globally across 2023-24 seasons which includes events held in the US, Europe, Asia and Middle East. The 2023 UTS season will kick off on July 20-23 with a US tournament gathering an exciting roster of top international players, to be revealed in the coming weeks.
“We are extremely excited to be supporting UTS with their global sales development. UTS brings a fresh approach to the game we all know and love which will be extremely appealing to younger audiences all over the world. We look forward to engaging with brands to explore partnerships with UTS and helping them to be at the centre of the future of tennis”.
Charlie Evans, Managing Director - Talisman
Commenting on the appointment, UTS COO Baptiste Kern said:
“Our UTS season will engage with fans worldwide in arenas and in front of their screens, and we are convinced that Talisman’s global reach and creative mindset will help us build a strong ecosystem of partners, that will benefit from unique opportunities of activation throughout the year on our innovative platform.”
UTS (Ultimate Tennis Showdown) is a global tennis league founded by Patrick Mouratoglou which aims to redefine how tennis is consumed by the new generation. UTS presents an innovative format and a disruptive set of rules designed to create short, action-packed, spectacular matches:
Successfully launched during covid with proof of concept events that attracted some of the best players in the world (Tsitsipas, Medvedev, Zverev), UTS comes back stronger in 2023 with a global league engaging with crowds on multiple events.
We are an award-winning sports & entertainment marketing agency specializing in marrying Tier-1 brands to world-class rights holders across Sports, Gaming and Web3.
We are data-driven in our approach, and relentlessly innovative in our execution. We are known for being Asia's leading agency with deep global connectivity, experience & reach. We operate in a borderless world and engage with an always-on mandate.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
For those who understand the sport of Formula One, will appreciate the art of the pitstop. I don’t use the word ‘art’ very lightly.Why is the pitstop called art?Before we dive deeper into the topic at hand, let’s first better understand exactly why a F1 pitstop is referred to as art by explaining the basics: