Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Sara joins Talisman as Director of Partnerships - F1, bringing a wealth of experience and knowledge from the sports marketing industry that will be invaluable to Talisman's growth in the US and beyond.
With an impressive track record in sports marketing, Sara has successfully driven sales and partnership development for renowned organizations such as Spartan Race, Boston Cannons, and the New England Patriots. Her deep understanding of the sports industry, combined with her creativity and strategic thinking, make her an invaluable asset to Talisman's vision of elevating its F1-focused partnership efforts.
As Director of Partnerships - F1, Sara will be responsible for overseeing and implementing innovative marketing strategies to promote Talisman's impressive F1 growth story. She will work closely with Talisman’s leadership, clients & partners to identify innovative partnership opportunities, develop tailored marketing initiatives, and enhance brand presence within the F1 ecosystem.
"We are thrilled to welcome Sara to the Talisman team," said Logan Furr, Senior Vice President at Talisman.
Sara’s expertise will undoubtedly elevate our agency's capabilities and strengthen our position as we continue our impressive growth in the US. Her invaluable experience and strategic approach to partnerships will contribute significantly to our continued success in what is a highly competitive marketplace.
“I am so fortunate to have the opportunity to be a part of the Talisman team and a key contributing factor in the growth of their F1 & motorsport programs,” said Sara Cherchia.
“I look forward to continuing to build and deliver strategic partnerships for iconic brands and learn from such an exceptional leadership & advisory team."
Talisman continues to expand its team of industry experts, further solidifying its position as a premier sports marketing agency focused on the world of Formula 1. With Sara Cherchia now on board, Talisman is well-positioned to grow its F1 business in the US and beyond.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
As the scorching sun sets over the desert of Losail, the roar of Formula 1 engines still resonates in the ears of fans worldwide. The Qatar Grand Prix has just concluded, leaving us in awe of the unparalleled speed, precision, and dedication displayed by the drivers. The weekend was a whirlwind of excitement and intensity, with every moment carrying the weight of championship dreams and the relentless pursuit of victory.
In January, many people turn into tennis aficionados as the Australian Open gets underway, with audience interaction playing a major role.
During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the team's data collection methods. However, it is estimated that each car can produce over 1 terabyte of data per race weekend, including video and ancillary information. This data is generated from various sources such as the car's onboard systems, telemetry, sensor data, cameras, and GPS.