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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
When HTC and McLaren announced their multi-year partnership back in May, the two had already teased an upcoming limited edition Vive headset along with some special VR content.
Well, the wait is finally over for hardcore Formula One fans. As announced at the Abu Dhabi Grand Prix, said hardware turns out to be based on the Vive Pro full kit (not to be confused with the cheaper starter kit), which makes sense given that the Vive Pro is the official VR device for McLaren's eSports competition, Shadow Project.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
