Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Technology in sport: How AI is Helping One Football Club to Make Game-changing Decisions

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Leatherhead FC is using artificial intelligence tools to check out rivals and analyse player performance, but the biggest benefit of the project went beyond just the data.

Semi-professional Leatherhead play in the seventh tier of English football with a team made up of delivery drivers, car salesmen and shop assistants. While their full-time Premier League counterparts can afford dedicated scouts who prepare tailor-made reports for management staff, semi-professional clubs are not in a position to commit to this financial outlay.

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Talisman-Brokers-Global-Crypto-Partnership-Between-Williams-Racing-&-Kraken
Aug 15

Talisman Brokers Global Crypto Partnership Between Williams Racing & Kraken

Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.

News
Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

Articles & Insights
Oct 17

Inter Miami's Road To China

Why China, you might ask? The answer is simple: China is a massive market for football. With a population of over 1.4 billion people, it offers unparalleled potential for football growth. The Chinese Super League (CSL) has already witnessed significant investments in recent years, attracting top international talent.

Articles & Insights