Technology in sport: How AI is Helping One Football Club to Make Game-changing Decisions


Leatherhead FC is using artificial intelligence tools to check out rivals and analyse player performance, but the biggest benefit of the project went beyond just the data.

Semi-professional Leatherhead play in the seventh tier of English football with a team made up of delivery drivers, car salesmen and shop assistants. While their full-time Premier League counterparts can afford dedicated scouts who prepare tailor-made reports for management staff, semi-professional clubs are not in a position to commit to this financial outlay.


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