Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Leatherhead FC is using artificial intelligence tools to check out rivals and analyse player performance, but the biggest benefit of the project went beyond just the data.
Semi-professional Leatherhead play in the seventh tier of English football with a team made up of delivery drivers, car salesmen and shop assistants. While their full-time Premier League counterparts can afford dedicated scouts who prepare tailor-made reports for management staff, semi-professional clubs are not in a position to commit to this financial outlay.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
In a groundbreaking move, Aston Martin propelled Jessica Hawkins into history, granting her the opportunity to test their F1 car at the Hungaroring on September 21. Hawkins, at 28, became the first female Formula 1 test driver in over five years, marking a pivotal moment for women in motorsport.
Tom Fox, a true luminary in the realm of sports marketing, has left an indelible mark on the industry. With a storied career that includes pivotal roles at prestigious organizations such as the NBA, Nike, Gatorade, and renowned football clubs like Arsenal FC and Aston Villa, his journey offers a treasure trove of insights and experiences. In this exclusive interview, we dive deep into the wisdom he's gathered over the years.
Industry veteran Tom Fox has joined the advisory board of Talisman, a Dubai-based sales and marketing agency headed by former McLaren SVP/Asia-Pacific Dharpan Randhawa. Talisman also has offices in Singapore and Shanghai, with plans to open another in New York.