Amp insiders share insights on their favourite activations and predict where experiential is heading next.
“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.”
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
In January, many people turn into tennis aficionados as the Australian Open gets underway, with audience interaction playing a major role.
Talisman are thrilled to announce that we have successfully brokered an innovative partnership between ONE Championship and and FanDuel TV. ONE Championship (ONE), the largest martial arts organization in the world, and FanDuel, the premier online gaming company in North America, have inked a new deal that will bring ONE Championship's action-packed martial arts events to the newly launched FanDuel TV network.