Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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24 Hours with Dharpan Randhawa

24-Hours-with-Dharpan-Randhawa

​In this 24 hours with, Dharpan Randhawa of McLaren balances exercise, with family life and living an ‘inbox-zero’ life – not an easy task when your responsibilities stretch across a continent.

When I’m not traveling 200 days a year, this is what a typical day for me in Singapore looks like.

5:30: Body clock kicks in and I’m up.

5:45: Check on emails & Whatsapp messages that have come in overnight from UK team.

6:00: 6km run. This relaxes my mind and gives me the opportunity to catch up on my latest podcasts. Right now I’m really enjoying the Tim Ferris Show.

7:00: Sit down to breakfast with the girls – four and 10 years old. This is an important time as it allows us to discuss their day ahead, signing slips and also generally catching up on stuff.

7:30: Say goodbye to the girls and play with baby-boy (10 months old) for a few minutes before heading upstairs to my office.

7:45: From this point onward, I try to punch out most of my emails for the day. It’s when my mind is the sharpest and energy levels are high. Any proposals, strategy emails, numbers etc are all worked on now.


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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Mar 13

What Does Cadillac’s F1 Entry Actually Mean For The Sport?

As a leading commercial agency in F1, the pit crew here at Talisman couldn’t be more excited about General Motors’ official entry into Formula 1 under the Cadillac Formula 1 Team brand, beginning in the 2026 season. This isn’t just another headline—it’s a pivotal moment for the sport, for American brands aspiring to go global, and for international companies aiming to penetrate the lucrative American market through Formula 1.

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Talisman-Optimize-Sports-Data-Marketing
Nov 7

Talisman Plants the (checkered) Flag to Optimize Sports Data Marketing

The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement.TechHQ spoke with new Talisman chairman, Adrian Jones, on how emerging tech is changing the playing field for sports teams.Singapore-based Talisman is a leading sports marketing outfit, bringing innovation and technology to sports, entertainment, and gaming, via innovative partnerships, activations, and data-driven thinking.

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Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences. 

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