Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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24 Hours with Dharpan Randhawa

24-Hours-with-Dharpan-Randhawa

​In this 24 hours with, Dharpan Randhawa of McLaren balances exercise, with family life and living an ‘inbox-zero’ life – not an easy task when your responsibilities stretch across a continent.

When I’m not traveling 200 days a year, this is what a typical day for me in Singapore looks like.

5:30: Body clock kicks in and I’m up.

5:45: Check on emails & Whatsapp messages that have come in overnight from UK team.

6:00: 6km run. This relaxes my mind and gives me the opportunity to catch up on my latest podcasts. Right now I’m really enjoying the Tim Ferris Show.

7:00: Sit down to breakfast with the girls – four and 10 years old. This is an important time as it allows us to discuss their day ahead, signing slips and also generally catching up on stuff.

7:30: Say goodbye to the girls and play with baby-boy (10 months old) for a few minutes before heading upstairs to my office.

7:45: From this point onward, I try to punch out most of my emails for the day. It’s when my mind is the sharpest and energy levels are high. Any proposals, strategy emails, numbers etc are all worked on now.


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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Oct 18

Talisman to Lead Global Sponsorship Sales Development for UTS

Ultimate Tennis Showdown (UTS) has announced that global sports marketing agency Talisman will lead its commercial development for the upcoming 2023-24 seasons. UTS is the world’s newest, most exciting and innovative tennis league that plays an entirely reinvented format of the beloved sport.

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Aug 26

Why The Paris 2024 Olympics Has Been Hailed As The "Most Digital Olympics" In History

The Paris 2024 Olympics have set a new benchmark for digital engagement, surpassing the achievements of the Tokyo 2020 and Rio 2016 Games. This success can be attributed to several factors, including the strategic use of emerging technologies, a focus on sustainability, and the relaxation of pandemic-related restrictions. This article explores the reasons behind the digital success of the Paris Olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.

Articles & Insights
Jul 1

BetterHelp and Talisman Partner with WNBA Powerhouses to Champion Mental Health in Women’s Sports

BetterHelp, the world’s largest therapy platform, has announced multi-year partnerships with three of the WNBA’s most dynamic franchises—the Las Vegas Aces, Dallas Wings, and reigning champions, the New York Liberty. The partnerships were brokered by global sports marketing agency Talisman, who continue to lead purpose-driven initiatives at the intersection of sport, culture, and wellness.

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