Off to the races - Talisman Steers Data Intelligence to Hyper-commercialize Sports, starting with F1
The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line.
After a year that threw everything, everyone, their plans and any season tickets for a loop, sports and the ways in which the billions of individuals that watched and participated in them worldwide were fundamentally altered. A knock-on effect of global events conspired to subvert the expectations of fans, players, teams and sporting organizations for virtually an entire sports season.
“Virtual” became the operative word for both sports consumers and the brands showcasing their favorite athletes. Empty or socially-distanced stadiums meant sports teams had to double down on the digital streaming and immersive fan experience platforms to keep competition-hungry viewers engaged for their sporting fix.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
