"Anyone who knows me, knows that I live and die by my footy club.
When we're winning, I'm elated. When we lose, well, let's just say I'm not the most agreeable for the next few days.
Footy fans are passionate customers of the highest level, and the question for clubs and sponsors, and really any business with a following, is, how do you tap into that passion?" - Mark Bouris
Listen to the podcast:
Spotify - HERE
Apple Podcast - HERE
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
In an exclusive interview with Ministry of Sport, Talisman CEO, Dharpan Randhawa, discussed how the role of data in sport has changed due to the COVID-19 pandemic and gave recommendations of how sports can embrace new technology.
Artificial intelligence (AI) is tipped to power the fourth industrial revolution. AI practitioners are now able to do a lot more, and at a quicker pace, to shape the way people live and work in cities.