Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Oct 26
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By
Terry Lefton - Sports Business Journal (SBJ)

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

Articles & Insights
Why-Major-Brands-Should-Consider-Naming-Rights-for-Stadiums-&-Arenas
Feb 3

Why Major Brands Should Consider Naming Rights for Stadiums & Arenas

Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.

Articles & Insights
Talisman-Optimize-Sports-Data-Marketing
Nov 7

Talisman Plants the (checkered) Flag to Optimize Sports Data Marketing

The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement.TechHQ spoke with new Talisman chairman, Adrian Jones, on how emerging tech is changing the playing field for sports teams.Singapore-based Talisman is a leading sports marketing outfit, bringing innovation and technology to sports, entertainment, and gaming, via innovative partnerships, activations, and data-driven thinking.

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