Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Oct 26
 |
By
Terry Lefton - Sports Business Journal (SBJ)

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Nov 19

Episode 1 - (F1 Series) | Las Vegas Update | Deconstructing The Business of F1 | Q&A Talisman Founder

On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.

Podcast
Mar 13

What Does Cadillac’s F1 Entry Actually Mean For The Sport?

As a leading commercial agency in F1, the pit crew here at Talisman couldn’t be more excited about General Motors’ official entry into Formula 1 under the Cadillac Formula 1 Team brand, beginning in the 2026 season. This isn’t just another headline—it’s a pivotal moment for the sport, for American brands aspiring to go global, and for international companies aiming to penetrate the lucrative American market through Formula 1.

Articles & Insights
UTS-announce-thrilling-tennis-event-in-Los-Angeles
Nov 24

UTS announce a thrilling tennis event in Los Angeles with Nick Kyrgios, Taylor Fritz and Diego Schwartzman opening the eight-man field

The ground-breaking tennis league UTS is back in July 2023 and promises to be bigger and better than ever, with celebrated top players such as Australian Nick Kyrgios, American Taylor Fritz and Argentinian Diego Schwartzman announced in the first tournament of the year.This event will take place in Los Angeles (California, USA), from July 21-23 in the Dignity Health Sports Park’s Tennis Stadium. The Los Angeles event will be the fifth staging of this revolutionary concept which began in 2020 - and the first ever outside Europe.

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