Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Jan 7

Talisman Brokers Landmark Dashmoto® x Williams F1 Deal, Unveiled at CES 2026

Talisman brokers a landmark partnership between dashmoto® and Atlassian Williams F1 Team, unveiled at CES 2026. The collaboration brings Formula One engineering into next generation micro mobility through the launch of the dashmoto® Williams Edition electric scooter, blending elite performance, design excellence, and cultural relevance.

Press
Jan 6

Global Partnership Announced Between Roborock and Real Madrid

Roborock and Real Madrid announce a multi year global partnership that brings together two organisations united by performance, precision, and innovation. Supported by Talisman through strategic and commercial advisory, the collaboration will activate across global markets, connecting elite football with intelligent living through integrated digital, content, and hospitality platforms.

Press
Aug 28

Talisman Welcomes Erica Kerner as Advisor to Support Global Growth

Talisman is pleased to announce that Erica Kerner has joined the agency as an Advisor, reinforcing its strategic capacity for continued global expansion and client growth.Erica Kerner is Managing Director and Global Head of Brand Partnerships and Sponsorship at Standard Chartered, where she oversees the bank’s flagship partnership with Liverpool FC, including its front-of-shirt sponsorship. She has held senior leadership roles at Tiffany & Co., Ralph Lauren, Nike, Adidas, SailGP, and ONE Championship, bringing a unique breadth of experience across sports, entertainment, and luxury. Erica is recognized for shaping impactful, global partnerships that drive both brand and business growth.

Press
Jul 1

BetterHelp and Talisman Partner with WNBA Powerhouses to Champion Mental Health in Women’s Sports

BetterHelp, the world’s largest therapy platform, has announced multi-year partnerships with three of the WNBA’s most dynamic franchises—the Las Vegas Aces, Dallas Wings, and reigning champions, the New York Liberty. The partnerships were brokered by global sports marketing agency Talisman, who continue to lead purpose-driven initiatives at the intersection of sport, culture, and wellness.

News
Jun 16

Inside the fearless rise of Talisman (SportsPro Article)

In a global sports marketing landscape defined by both consolidation and fragmentation, few agencies have charted a path as distinctive as Talisman. Launched just four years ago, the agency has emerged as a standout, not through volume or visibility, but through a disciplined commitment to relevance, operational sharpness, and putting the right people in the right roles.

Press
Jun 9

Talisman Appoints Ben Bianchi as Vice President of Partnership Sales, Expanding Commercial Leadership in the Americas

Talisman, an award-winning global sports marketing agency, is delighted to announce the appointment of Ben Bianchi as Vice President of Partnership Sales, joining the company’s growing North American team.

News

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