Talisman Appoints Veteran Industry Leaders As Company Advisors In Ongoing Effort To Fuel Rapid Growth & Challenge Industry Goliaths
U.S. Sports Marketing Executive Tom Fox Joins Forces with International Sports Industry Executive Kenneth Berger and Investment Industry Leader Javier Villamizar to Form Powerhouse Trifecta of Advisors.
UTS announce a thrilling tennis event in Los Angeles with Nick Kyrgios, Taylor Fritz and Diego Schwartzman opening the eight-man field
The ground-breaking tennis league UTS is back in July 2023 and promises to be bigger and better than ever, with celebrated top players such as Australian Nick Kyrgios, American Taylor Fritz and Argentinian Diego Schwartzman announced in the first tournament of the year.
Talisman to Lead Global Sponsorship Sales Development for UTS
Ultimate Tennis Showdown (UTS) has announced that global sports marketing agency Talisman will lead its commercial development for the upcoming 2023-24 seasons. UTS is the world’s newest, most exciting and innovative tennis league that plays an entirely reinvented format of the beloved sport.
Talisman Brokers Global Crypto Partnership Between Williams Racing & Kraken
Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.
PTO Appoints Talisman as Lead Commercial Agency for the PTO Asian Open in Singapore
Talisman will lead sales for the event whilst also supporting the PTO’s global development of the 2023 PTO Tour that includes races in the US and Europe.
Talisman Brokers 1xBet & ONE Championship Breakthrough Partnership
World-renowned betting company 1xBet has become an Official Partner in Southeast Asia for ONE Championship (“ONE”), one of the largest martial arts organisations in the world.
Talisman brokers FanDuel TV x ONE Championship Deal
ONE Championship (ONE), the largest martial arts organization in the world, and FanDuel, the premier online gaming company in North America, have inked a new deal that will bring ONE Championship's action-packed martial arts events to the newly launched FanDuel TV network.
Talisman Secures Usain Bolt Partnership With Move-to-Earn Web3 Platform Step App
Fitness finance (FitFi) platform Step App announced a partnership on Thursday, July 21, with eight-time Olympic gold medalist and 11-time World Champion, Usain Bolt, as it officially launches its private beta for a gamified fitness metaverse.
Talisman wins Silver for Best Launch in 2021 for Free Fire x McLaren partnership
In conjunction with agency partner George P. Johnson, Talisman wins Silver at Campaign’s Event Marketing Awards for Best Launch 2021.
Talisman bolsters leadership team with appointment of Logan Furr as SVP Americas
Logan Furr joins Talisman as SVP Americas. Furr joins Talisman from Los Angeles Lakers. Talisman now setup to grow business across Americas with opening of Los Angeles office
ONE Championship Appoints Talisman as Agency Partner Across Multiple Categories
Talisman to Spearhead Partnership Development for Live Events, Broadcast Content, and ONE Esports
Techopian Leadership - Adrian Jones
We interview Adrian Jones, an impressive business leader who ran HP in the US and Oracle in Asia. He shares his insights on who impressed him and where he thinks tech is heading ...
Exclusive: How Data Can Create A Sporting Advantage
In an exclusive interview with Ministry of Sport, Talisman CEO, Dharpan Randhawa, discussed how the role of data in sport has changed due to the COVID-19 pandemic and gave recommendations of how sports can embrace new technology.
Talisman Nabs Top Talent with New Executive Appointments
Former McLaren Racing Exec Dharpan Randhawa takes CEO role at Talisman and IT industry veteran Adrian Jones joins as its Chairman, promising to connect the world of sports to technology.
Talisman Plants the (checkered) Flag to Optimize Sports Data Marketing
Harnessing the power of sports data all the way to the finishing line.
Formula 1 Esports: How the next generation of F1 Stars may come from gaming, not karting
There will always be a gap, for many, between esports and traditional sports.
24 Hours with Dharpan Randhawa
In this 24 hours with, Dharpan Randhawa of McLaren balances exercise, with family life and living an ‘inbox-zero’ life – not an easy task when your responsibilities stretch across a continent.
When I’m not traveling 200 days a year, this is what a typical day for me in Singapore looks like.
Off to the races - Talisman Steers Data Intelligence to Hyper-commercialize Sports, starting with F1
The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line.
Talisman Announces Next Chapter of Global Growth, with Two Executive Appointments
Talisman Disrupts Sports Marketing with Automation Technologies
Unlocking Untapped Potential for Sports Teams, Leagues and Fans Globally
Newzoo: Global Esports will Top $1 Billion in 2020, with China as the Top Market
Global esports revenues will surpass$1 billion in 2020for the first time — without counting broadcasting platform revenues, according to market researcher Newzoo.
The Tech Company Improving Your Life, Without You Even Noticing
How McLaren and Arrow Electronics connect people with cutting-edge tech
AI 50: America’s Most Promising Artificial Intelligence Companies
Artificial intelligence is infiltrating every industry, allowing vehicles to navigate without drivers, assisting doctors with medical diagnoses, and mimicking the way humans speak.
Bahrain McLaren Unveil New Orange and Red 2020 Colors
Le Col to produce bright new kit for 2020
The OnePlus 7T Pro McLaren Edition is T-Mobile’s 2nd 5G Phone
OnePlus has announced its second 5G phone, the OnePlus 7T Pro McLaren Edition, and it’s set to be exclusive to T-Mobile in the US.
AI Augmented Sports Revolution
How the application of Artificial Intelligence (AI) and Machine Learning (ML) impacting Sports
Here's How AI Will Change The World Of Sports!
The movie Moneyball, among many things, can be considered as the prime example of data-driven performance optimization in sports.
Technology in sport: How AI is Helping One Football Club to Make Game-changing Decisions
Leatherhead FC is using artificial intelligence tools to check out rivals and analyse player performance, but the biggest benefit of the project went beyond just the data.
How Infosys is Using AWS to Bring AI to The Australian Open
In January, many people turn into tennis aficionados as the Australian Open gets underway, with audience interaction playing a major role.
HTC Vive Pro McLaren Edition is Made For Formula One Fans
When HTC and McLaren announced their multi-year partnership back in May, the two had already teased an upcoming limited edition Vive headset along with some special VR content.
Dell Technologies: We’re helping McLaren make decisions better, faster, everywhere
Dell Technologies is partnering with the McLaren Technology Group to maximize speed and agility across their organisation.
McLaren Racing and Automation Anywhere Announce Formula 1 Partnership
Partnership to drive performance with intelligent automation
The Age of Artificial Intelligence: Cities and the A.I. edge
Artificial intelligence (AI) is tipped to power the fourth industrial revolution. AI practitioners are now able to do a lot more, and at a quicker pace, to shape the way people live and work in cities.
The Future of Experiential Marketing
Amp insiders share insights on their favourite activations and predict where experiential is heading next.
A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Your Favourite Super Bowl Ads Ever, in 53 Words or Less
Ad veterans pick the top spots from 53 years of games