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Talisman Agency
- Feb 3
Why Major Brands Should Consider Naming Rights for Stadiums & Arenas
by Charlie Evans, MD Talisman Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their...
Talisman Agency
- Feb 3
Due Diligence in Sports: Why It Matters
Conducting due diligence is a critical step in the deal structuring phase, and failure to do so can result in significant financial...
Talisman Agency
- Feb 3
How a F1 Pitstop Can Be Applied to Measure a Successful Sports Sponsorship
by Andrew Jones For those who understand the sport of Formula One, will appreciate the art of the pitstop. I don’t use the word ‘art’...
Talisman Agency
- Feb 3
A Review On Sports Sanctions In Russia
by Andrew Jones On 24th of February, 2022 the world changed in a drastic way. That is the day when Russia and Putin fully invaded...
Talisman Agency
- Feb 3
Part 1: Data-Driven Decision Making During a F1 Race
By Dharpan Randhawa During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the...
Talisman Agency
- May 27, 2022
The Globalization of the NBA
By Andrew Jones When you think of a sport that is well known globally, what comes to mind? Is it Formula One Racing? Is it Football...
Talisman Agency
- Feb 13, 2022
Super Bowl LIV | Big Game, Big Money
by Andrew Jones Home field advantage for two years in a row?! The NFL has never seen this in any of its first 54 Super Bowls. Last year,...
Talisman Agency
- Jul 29, 2021
The Mentor Podcast | Our CEO Dharpan Randhawa Sits Down With Mark Bouris to Discuss Data in Sports
"Anyone who knows me, knows that I live and die by my footy club. When we're winning, I'm elated. When we lose, well, let's just say I'm...
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